“I hope this collection helps all Target guests, big and small, create a space of their own that is timeless, captures their imaginations and sparks their curiosity.”
— Christian Robinson, author & illustrator
Imaginative fun for all, big and small.
In 2022, author and illustrator Christian Robinson brought his inspirational style to Target, drawing on a lifelong fascination with the natural world to create a limited-edition collection of imaginative fun for all, big and small.
Tagline.
Imaginative fun for all, big and small.
Brand story.
Christian Robinson is an award-winning children’s illustrator and author. In books like You Matter and Last Stop On Market Street–winner of the Caldecott and Coretta Scott King Illustrator Honors–he imagines a world where every kid can be curious, creative and celebrated. Now he’s bringing his inspirational style to Target, drawing on a lifelong fascination with the natural world to create a limited edition collection of imaginative fun for all, big and small.
Creative scope.
Brand story + tagline | Brand voice | Launch marketing | Store signing |
Packaging | Interactive games | Product copy
