Redesigning one of Target’s largest and longest-running brands isn’t for the faint of heart. But with solid insights and a stellar team, we delivered creative work worthy of an iconic brand.
By the numbers.
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$2 billion+
Total sales potential.
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1,500+
Products at launch.
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25+
Unique categories.
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1,000+
Product names created.
Sheets & Bedding
Category-relevant fabric naming that clearly defines the key benefit of each program.
Content strategy that helps guests confidently shop a complex category.
Product copy that amplifies softness and the performance features guests look for in a great night’s sleep.
Furniture
A collection naming strategy that feels uniquely ownable to Threshold and helps guests easily find (and come back to) their favorite styles—especially when shopping across channels.
Naming Strategy
Storytelling
Strategy that amplifies material and functionality features guests want and reveals the feel-good whys behind their buy.
Reasons to Believe
Product Benefits
