Creative leader, copywriter & storyteller.

I live for language, obsess over every word and never settle for less than perfection. I’ve spent 16 years writing for some of America’s most-loved brands, translating complex creative briefs into human-centered brand identities, product launches and stories that sell.

I’m so-so on the Oxford comma, but if you’re a believer I can be convinced to add it. I’ve also never met a meeting I couldn’t make more fun.

Rules I work by.

  • Write profusely. Edit ruthlessly.

  • Never let a bad brief get in the way of good work.

  • Egos only work on Mad Men.

Past clients & projects.

  • Fortune 500 retailers (Target, Best Buy)

  • Designers & influencers (Joanna Gaines, Leanne Ford, Studio McGee, Nate Berkus, Joy Cho, Todd Oldham)

  • Home & design (Room & Board, Magnolia Home, McGee & Co., Oh Joy!, Rowe, Bernhardt)

  • Apparel & outdoors (Levi’s, Rowing Blazers, Askov Finlayson)

  • Travel & hospitality (Great Wolf Lodge, Resortsandlodges.com)

  • Artisans & indie makers (Pigeon Toe Ceramics, Hennepin Made, Galbraith & Paul, Ayomi Yoshida)

  • Kids & toys (Pillowfort, Mondo Llama, Kid Made Modern, Goldieblox)

  • Authors & illustrators (Christian Robinson)

  • Nonprofits & startups

Let’s work together.

  • Copywriting

  • Brand identity

  • Brand consulting

  • Brand naming

  • Brand positioning

  • Brand stories

  • Taglines

  • Voice

  • Style guides

  • Content strategy

  • Product naming

  • Color naming

  • Scent naming

  • Product copy

  • Packaging

  • Buying guides

  • Blogs

  • Paid ads

  • Social

  • SEO

At play.

When I’m not writing, you can catch me reading, hiking, thrifting, gardening or weaving—and always surrounded by too many dogs.

Projects & Volunteering.

  • The BrandLab (volunteer)

  • Coco’s Heart Rescue (foster & volunteer)

  • The Bond Between (foster & volunteer)