Introducing Mondo Llama, Target’s first exclusive arts & crafts brand with 400+ colorful products designs to inspire curiosity and spark creativity. With everything from paint sets and canvases to crafting supplies and drawing kits, there’s fun to be had for adults and kids alike–and all at incredible Target prices.
It was all about making Mondo Llama feel bright, bold and built for each and every guest. Case in point: a collection of 24 skin tones, found in Mondo Llama items like markers and crayons, so all guests feel included. Weeks of guest research and feedback directly shaped the final color palette and naming strategies.
Product & color naming.
Copy strategy & packaging.
