“When guests visit the Silos in Waco, Texas, they get to experience the true essence of what Magnolia is. We know that not everyone can come visit, so we are excited to bring some of our home to yours through the Hearth & Hand with Magnolia collection.”
— Joanna Gaines, co-founder of Magnolia Home
“Coming together with Target not only lets us design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
— Joanna Gaines
Tagline:
Create | Gather | Enjoy
Brand story:
Celebrate the everyday with Hearth & Hand—created exclusively for Target in collaboration with Magnolia, a home and lifestyle brand by Chip & Joanna Gaines. Built upon our shared commitment to giving back to our communities, these pieces reveal the beauty of everyday moments shared with family and friends.
