“Working with Target on this partnership was a dream come true. My vision for the Rowing Blazers brand is based on the idea of taking the classics and making them fun, interesting and approachable. This collaboration allows us to be more accessible than ever – with first-time products for Rowing Blazers like children’s clothing and home decor.”

— Jack Carlson, Founder

A club for everyone.

Founded in 2017 by designer, archeologist, and former U.S. national team rower Jack Carlson, Rowing Blazers made waves with its modern take on traditional craftsmanship.

In 2023, an exclusive collection featuring the brand's signature aesthetic was available to Target guests–and for a fraction of the price.

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